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Introduction

Sky Broadband is a key priority for Sky and a major focus for us in Sky Retail this year. This session is all about refreshing your broadband knowledge and sharing best practices to help you confidently talk about Sky Broadband with customers.

Let’s dive in and see how we can continue to drive engagement, confidence, and success in our customer conversations.

Sky Broadband recap

Let’s put your broadband knowledge to the test!

1. What’s an upgrade?

6. What percentage of the UK can get Full Fibre?

2. What’s a crossgrade?

7. How many more homes will be able to get Full Fibre when our CityFibre deal comes into effect?

3. What’s a recontract?

8. What’s our free WiFi service for customers on the go called?

4. What’s a regrade?

9. What percentage of the UK broadband market do we currently have?

5. What percentage of customers in the UK are within a 20-minute drive of a Sky Retail store or stand?

10. What was the weekly stretch target for existing broadband sales in Q1?

Sky Broadband recap

Quiz answers

1. What’s an upgrade?

It’s when an existing Sky TV customer adds Sky Broadband to their package

2. What’s a crossgrade?

When a customer moves from Part Fibre (FTTC) to Full Fibre (FTTP) for a faster, more reliable connection

3. What’s a recontract?

It’s when an existing Sky Broadband customer commits to a new 24-month minimum term contract with us

4. What’s a regrade?

This is when a Sky Broadband customer upgrades to a faster broadband product

5. What percentage of customers in the UK are within a 20-minute drive of a Sky Retail store or stand?

Over half of UK households — more than 50% — are within a short drive from one of our stores or stands

6. What percentage of the UK can get Full Fibre?

Around 70% of UK homes can now access Full Fibre, and that number is growing

7. How many more homes will be able to get Full Fibre when our CityFibre deal comes into effect?

An extra 1.3 million homes will be able to access Sky Full Fibre

8. What’s our free WiFi service for customers on the go called?

It’s called The Cloud. Customers get free and unlimited WiFi in thousands of popular places by connecting to hotspots when they’re out and about

9. What percentage of the UK broadband market do we currently have?

Sky Broadband holds just under 25% of the UK market — so there’s still plenty of opportunity to grow!

10. What was the weekly stretch target for existing broadband sales in Q1?

The goal was to hit 400 Sky Broadband
sales per week

The

Challenge

In February, we set you a challenge to make Sky Broadband a key part of your customer conversations. Here’s what we asked you to do:

Use Sky Broadband as a conversation starter
Engage passersby and spark interest in our connected home solutions.

Always have connected home conversations
Link Sky Broadband, Sky TV, and Sky Mobile together to show customers the benefits of a full Sky experience.

Use your chalkboard to attract and distract
Capture attention with key offers, questions, or fun facts to bring customers into the conversation.

Use Qudini to book appointments
If you can’t close a sale on the day, book a follow-up appointment to keep the conversation going.

Wrap up

Let’s take a moment to reflect on what we’ve covered today and how you can apply it moving forward.

Broadband recap quiz: We revisited Sky Broadband facts, including upgrades, crossgrades, and how Sky Broadband fits into the UK market.

The Sky Broadband challenge You shared your successes and learned from each other on how to:

  • Use broadband as a conversation starter to engage passersby

  • Have connected home conversations, linking broadband, TV and mobile

  • Attract and distract using your chalkboard to capture attention

  • Use Qudini to book follow-ups for customers who aren't ready to buy on the spot


Next steps​

Use what you've learned
Bring today's insights into your customer conversations.

Keep sharing
Continue supporting your teammates with ideas and success stories.

Track your progress
Discuss your learnings in your next 1-2-1 to keep improving.