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Price Change 2025

ACTIVITY

All about value

PRODUCT VIDEOS

Value to believe in

Sky Broadband and Streaming TV

Sky Sports and Sky Cinema

Sky TV including Sky Kids

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Showcasing our value

What's changing?

TV

Core TV and Streaming TV

Broadband

Sky Broadband

Talk

Sky Talk
Let's take a look at the price changes.
Price change details

When is it happening?

4 February

Customers can see new pricing in their future bills

20 February

First notification sent to customers

18 March

First bill impacted

1 April

New pricing goes live

08 Feb, 2024
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

05 Feb, 2023
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

02 Jan, 2022
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

12 Jan, 2021
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

08 Feb, 2024
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

05 Feb, 2023
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

02 Jan, 2022
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

12 Jan, 2021
Debt Management Plan

Evaluate existing debts and develop a plan to manage and reduce them.

Customer notifications

Customers impacted by these changes will begin receiving notifications starting from 20 February 2025, with full details about what’s changing.

These price changes will appear on their April bill.

You can read the full customer notification here.

You may notice that different customers have different price changes. This can happen if their price change was deferred last year or if they’re currently on a price hold offer.

Just like last year, we’ve made it easy for you to find a detailed breakdown for each customer in Sirius notes. You can view an example of the note here.

Spotlighting our must-see content

ACTIVITY

Reasons to Believe

Find the missing words

Step 1: Read the statement
Step 2: Shout out your answers

Fastest to answer correctly wins the point.​

Get ready to play – good luck!

Sky Broadband Gigafast, Sky Broadband Ultrafast Plus, Sky Broadband Ultrafast, Sky Broadband Full Fibre 100

Question 1

ACTIVITY

Reasons to Believe

Find the missing words

Question one

Sky Sports brings you __ _ more
sports this year.

Reveal answer

Question 1

Question two

__ _ of Premier League football matches will be shown on Sky in the 2025/26 season.

Reveal answer

Question 1

Question three

With ___ _______, you can watch men's_____ _____ ______ matches.

Reveal answer

Question 1

Question four

You can watch over ___, Tennis tournaments across the __ ____, ___ and ___ tours.

Reveal answer

Question 1

Question five

You can watch over ____ EFL games live, including the _______ cup.

Reveal answer

Question 1

Question six

We've secured most major sports ______ until the end of the ______.

Reveal answer

Question 1

ACTIVITY

Reasons to Believe

Is it higher or lower?

Step 1: Look at the two options
Step 2: Decide which price or number is lower, or which option offers the best value
Step 3: Shout out your answer

Fastest to answer correctly wins the point.​

Ready to play? Good luck!

Sky Broadband Gigafast, Sky Broadband Ultrafast Plus, Sky Broadband Ultrafast, Sky Broadband Full Fibre 100

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

Average adult ticket to a
Premier League game

Select
£40

60
(not including transport, food, and drink)

Question 1

One month’s Sky Sports subscription
.

Select
£31.00
80% of televised Premier League games will be shown on Sky Sports during the 2025/26 season

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

One month’s Sky Sports subscription

Select

Question 1

An adult ticket to World Championship Darts at Alexandra Palace

Select
£41.00
Great for one night of entertainment (excluding transport, food, and drink)

Question 1

ACTIVITY

Reasons to Believe

Find the missing words

Question one

Sky Cinema customers get __ free
___Vue cinema tickets every month with Sky VIP.

Reveal answer

Question 1

Question two

It's no extra cost for __________, usually _____ per month.

Reveal answer

Question 1

Question three

With over ____ movies on demand, there’s always something to watch.

Reveal answer

Question 1

Question four

You can download or stream movies on the move with ___ __.

Reveal answer

Question 1

Question five

Watch new and exclusive Sky ________ films.

Reveal answer

Question 1

Question six

We’ve more of the latest ____________ than anywhere else.

Reveal answer

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

​One month’s Sky Cinema Subscription
(in contract)​

Select

Question 1

One month’s Sky Sports subscription adult ticket at Odeon Cinemas [outside London]

Select

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

A Cineworld cinema family ticket​
(group of four, excluding London)

Select

Question 1

One month’s Sky Cinema subscription
(in contract)

Select

Question 1

ACTIVITY

Reasons to Believe

Find the missing words

Question one

Sky and _______ together, the UK’s highest-rated ______ in one simple subscription.

Reveal answer

Question 1

Question two

___ _____. The only TV with ___ ______ . So, you can stream every channel, show and app over WiFi. No ____. No ___. No ____.

Reveal answer

Question 1

Question three

___ ______ offers the quickest access to our award-winning content. Ready to just ____ ___ ____. No dish, No fuss. With ____-___ delivery.

Reveal answer

Question 1

Question four

_____ ____Whole Home - filling your home with entertainment.

Reveal answer

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

Daily cost of Sky Ultimate TV​
(in contract)

Select

Question 1

The average cost of a can of​
Coca Cola

Select

Question 1

ACTIVITY

Reasons to Believe

Find the missing words

Question one

Our new ____ _____Full Fibre named products and pricing structure make it easier for customers to understand their products, access ______faster speeds, and __-_______re-contract for less.

Reveal answer

Question 1

Question two

We’re the UK’s only broadband provider with a ___ _________ support - a service that never sleeps.

Reveal answer

Question 1

Question three

Expert _________engineers are always on hand when needed to help you switch and stay _________connected.

Reveal answer

Question 1

Question four

We have Full Fibre speeds for everyone - from____ _____ __ Full Fibre 75 to Full Fibre________ Gigafast.

Reveal answer

Question 1

Question five

We were voted the UK’s most _______ _________popular broadband in the _______Uswitch Telecoms Awards 2024.

Reveal answer

Question 1

Question six

Sky ____ ___WiFi Max offers a ____ _________WiFi Guarantee that's up to 8x faster than our standard - that’s WiFi in every room or your _____money back.

Reveal answer

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

​Using WiFi with a coffee and pastry at Starbucks

Select

Question 1

Sky Broadband Full Fibre 100

Select

Question 1

ACTIVITY

Reasons to Believe

Which costs less?

Select to reveal the correct answer

An average UK mobile unlimited data plan

Select

Question 1

Sky Broadband Full Fibre Gigafast

Select

Question 1

ACTIVITY

Reasons to Believe

Find the missing words

Question one

There are ____nine dedicated channels, including Sky Kids, ___________Nickelodeon, and _____ _______Cartoon Network.

Reveal answer

Question 1

Question two

Learning ________ is key, with Broadcast Award-winning 123 ______ ______Number Squad!, upcoming series Ten Little…who? and Arts and Craft content, with the live-action series The _______Makery

Reveal answer

Question 1

Question three

We create shows for all children, including Sky Originals like BooSnoo! and Ready _____ __Eddie Go!, which consider the needs of our neurodivergent viewers.

Reveal answer

Question 1

Question four

Wellbeing ________plays a big part in our original content. Shows like My Friend_____ Misty help kids learn how to manage their emotions.

Reveal answer

Question 1

Question five

We have ______Anime content for older kids, such as Pokemon and Bakugan.

Reveal answer

Question 1

Question six

There’s strong ______family co-viewing experiences with shows like Moominvalley and Let’s Go, _______Bananas!

Reveal answer

Question 1

Sky Kids – Happy Town, Mel B

Loyalty Schemes in the UK

Loyalty schemes are very popular in the UK, with most major brands offering their own programmes to reward and retain customers.

Sky VIP is our loyalty programme, designed to say thank you to customers for choosing to spend with us every month. Customers can:

  • Receive a variety of rewards, ranging from discounts on products to exclusive competitions and prize draws.
  • Benefit from experiences and opportunities unique to Sky VIP members.

Now that we've explored these examples, let's take a closer look at what's in store for Sky VIP later in the year and the exciting new rewards we'll be introducing for our loyal customers.

Coffee Club

Costa Coffee, a popular UK coffee chain, offers the Coffee Club programme. Customers can.

  • Earn a coffee bean for every coffee purchased and receive a free coffee after collecting 10 beans.
  • Enjoy a free sweet treat on their birthday, adding a personal touch to their experience.

Club Card

Tesco, one of the UK's largest supermarkets, rewards loyalty through its Clubcard scheme. Customers can:

  • Benefit from lower prices in store and online on selected products.
  • Collect points that can be converted into money off vouchers, helping to save on everyday essentials.

Advantage Card

Boots, a leading UK health and beauty retailer, offers the Advantage Card loyalty scheme. Customers can:

  • Collect points with every purchase, which can be converted into money to spend in store or online.
  • Enjoy exclusive special offers on selected products available only to members.

What Do Loyalty Schemes offer?

Let's take a look at some examples of popular UK loyalty programmes to see how they reward and engage their customers.
 
Select each image to reveal more information.

Relaunch

Delivering value through connection

VIRTUAL FACILITATOR

Customer conversations

Having great price change conversations​

Customers may have challenging questions about the cost of their Sky services, and the Loyalty Stay teams handle these conversations every day. We asked our Loyalty Stay team in Glasgow for their top hints and tips for having great price change conversations.

Use the tabs below and scroll through the content.

Change your perspective​
Listen first
Reassure
Empathise
Highlight our value​
Focus on solutions
Be assertive but kind
Addressing Frustration About the Price Increase
Highlight Existing Benefits
 Offer Savings Options

Having the right conversations

  • Acknowledge how your customer feels
  • Prove you’ve listened and demonstrate empathy
  • Reassure the customer that you’re here to help
  • Highlight the benefits of our fantastic products and services
  • Use your toolkit to find a solution that better fits their needs
  • Check how re-contracting their products and services could benefit them
ACTIVITY

Having the right conversations

ACTIVITY - VOICE ONLY

Having the right conversations​

In this activity, we’ll listen to a customer scenario, assess how they’re feeling, and discuss how we can help. ​

Step 1
Step 2
Step 3

Customer one

Once you’ve listened to the clip, discuss:​

Customer one

Advisor Clip One
Advisor Clip two
Once you’ve listened to both responses, discuss:
Think about the two advisor responses you heard:​

Customer two

Once you’ve listened to the clip, discuss:​

Customer two

Advisor Clip One
Advisor Clip two
Once you’ve listened to both responses, discuss:
Think about the two advisor responses you heard:​

Customer three

Once you’ve listened to the clip, discuss:​

Customer three

Advisor Clip One
Advisor Clip two
Once you’ve listened to both responses, discuss:
Think about the two advisor responses you heard:​
ACTIVITY - NON VOICE ONLY

Having the right conversations

Activity one

Customer one

Hi there. Thanks for choosing our messaging service, John will be with you soon. If there's any additional information you think they'll need, please let us know and we'll pass it on.

Welcome message  |  01:20pm

I’ve seen my bill is going up again, why do you keep increasing your prices? We love Sky and don’t want to give it up, but it’s got way too expensive. I’ve been a customer for over 10 years and can’t see what I get for the amount I pay you.

Emily Horton   |  01:21pm

Activity one

Customer one

Once you’ve read the message, discuss:
Think about your responses:

Activity two

Customer two

Hi there! Thanks for choosing our messaging service, Caitlin will be with you soon. If there's any additional information you think they'll need, please let us know and we'll pass it on.

Welcome message  |  11:43am

I really hope you can help me. I’ve just received an email saying you’re increasing your prices. I rely on my broadband and can’t do without it - my child is autistic and needs to access their PlayStation, and I work from home. I’m so worried, especially with everything else going up in price too. I just can’t afford to pay more​​​.

Josh Miles   |  11:41am

Activity one

Customer two

Once you’ve read the message, discuss:
Think about your responses:

Activity three

Customer three

Hi there! Thanks for choosing our messaging service, Megan will be with you soon. If there's any additional information you think they'll need, please let us know and we'll pass it on.

Welcome message  |  02:34pm

How come you’re putting your prices up again? It’s getting way too expensive and just not worth the money I’m paying. I’m not going to keeping paying this. My friend’s got an Amazon  Fire TV Stick, and it costs a lot less. I’m going to cancel and get one.​

Sarah Stone   |  02:34pm

Activity one

Customer three

Once you’ve read the message, discuss:
Think about your responses:

Using Atlas to support
your conversations

Atlas

Doing the right thing

It’s really important to follow compliance guidelines when making any sale, including:

  • Asking the right questions to make sure it’s the right product for your customer.
  • Checking the customer’s understanding and actively listening to their responses.
  • Using your tools and Key Facts correctly to provide accurate information.
Whose responsibility is it to be compliant?

What’s the impact of not
getting it right? 

If we don’t get it right when selling or upgrading these broadband products, Fibre SOGEA, Fibre G.Fast, Full Fibre FTTP, it can result in life threatening consequences for our customers and serious consequences for Sky. 
 
Healthcare and medical alarms are devices, like panic buttons, pendants or wall-based communications consoles, used by the elderly or vulnerable to raise an alarm in an emergency. Usually, they’re connected to a monitoring centre using a traditional copper-based phone line, but some may not be. 

What’s the impact of not
getting it right? 

Some customers may not know how their care alarm is connected, so we have taken the decision not to offer an internet call (VoIP) package) to any customer that has any form of care alarm. This is to protect both you and our customers. 
 
This may change at a later date in line with Industry developments, and if it does, we will make sure you are briefed nearer the time. For now, we expect you to follow the current process. 
 
To make it clear for both you and your customers, we’ve recently updated the key facts, including the At-Risk eligibility questions and OneHelp articles. 

At-risk eligibility questions 

You’ve spotted an opportunity to sell Sky Broadband to your customer, let’s look at the updated At-Risk eligibility questions. These have been changed so that we can be absolutely sure if the customer has any form of healthcare or medical alarm. 
 
You must read this word-for-word to the customer to make sure we’re not giving any at-risk customers a package that includes Internet Calls. 
 
Scroll down to see the At-Risk eligibility questions: 

Listen to how your
customer responds

Once you’ve read the questions word for word, it’s important to carefully listen to how your customer responds to ensure their understanding and identify any vulnerabilities. 

How will you know if your customer hasn’t understood? 
What can you do to confirm understanding? 

Listen to how your
customer responds

How do you recognise if this customer is vulnerable? 
How can I keep my customer safe? 

Doing the right thing:
Key fact KF230V 

 Once you’ve read your eligibility questions word for word and confirmed with your customer that they understand the questions and have selected the correct broadband package, you can then move onto the Key Fact.

Let’s take a look at the updates for Key Fact KF230V: 

KF230V

You'll need to plug your phone into your Sky Hub to make calls. If your broadband or power supply fails, you won't be able to make any calls, including to the emergency services.

If you have an alarm or any other devices connected to your phone line, these may not work. Contact your provider to make sure.

If you get an alarm in future or experience any problems with your services, you should contact Sky immediately

KF230V

Once you’ve read the Key Fact, if you feel there’s still any doubt thatthe customer doesn’t fully understand what you’ve read to them or they may be at risk, do not proceed with the sale.

Refer to the OneHelp articles for guidance or seek additional advice from your leader if needed.

By making sure every step is clear and understood, you're safeguarding both the customer and the business while delivering the right solution.

What about existing VoIP customers?

If an existing Sky Broadband customer with a VoIP-based Talk service wants to upgrade/change their broadband product to a different FTTP–based Sky Broadband product with a VOIP-based Talk service, please take the following steps: 

  • Ask the customer if they have a fully functioning care alarm that works with their existing network. 

Note: Currently, you will not be prompted to ask this question by the system. We are working hard to get this updated ASAP and will let you know once it’s live.   

  • If the customer answers “yes”, they have a care alarm and it’s working: you can proceed with the upgrade. You may be presented with a VoIP product. This is expected as the customer has previously confirmed their care alarm is compatible and working.
  • If the customer is unsure what a care alarm is and/or if it’s working: explain what a care alarm is as their circumstances may have changed.  
  • If the customer says “no”, their care alarm isn’t working: please stop the sale and follow the process detailed in the OneHelp article: Rollback from Sky Broadband with Internet Calls (VOIP) 

Doing the Right Thing:
Why It Matters 

If we don't get it right when we’re selling or upgrading our products and services, it can result in:

  • Life threatening consequences for our customers. 
  • Serious consequences for Sky

Use your tools effectively to ensure every sale prioritises the safety and wellbeing of our customers. 

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Price Change 2025