Sky VIP’s purpose is to thank our customers for choosing to spend with us each month. Everything we offer our customers through Sky VIP is our way of saying thank you.
Let’s explore the exciting new rewards and offers now available across the three levels of the Sky VIP pyramid…
No matter what products a customer has with us, every Sky VIP member is eligible for something. It’s our way of saying thank you.
Customer conversations
This is a brilliant opportunity to recognise loyalty and show customers the added value they get just for being with us. Use it to start a positive benefit-led conversation
What's new?
You and our customers told us that competitors are doing more to provide regular and guaranteed rewards — so we’re changing that. We’ll be offering all Sky VIP customers weekly free food rewards, alternating between pizza and snacks.
Here’s how it works:
These are tailored rewards and experiences directly linked to the products a customer has with us.
Customer conversations
This is a brilliant opportunity to thank your customers for being with us and highlight the extra value they get being a Sky customer. It’s also a great way to support your conversations around upgrades and downgrades.
What's new?
Customers have told us they love the Sky VIP Vue Cinema tickets — it feels personal to them and aligns with why they choose Sky Cinema.
Sports Hub is built on that same principle: sports fans subscribe to Sky Sports because they love sport.
Now, customers who subscribe to Sky Sports — including single sports — can access the exclusive Sports Hub in the Rewards for you section of the My Sky app.
About Sports Hub
Sports Hub offers exclusive content for every sports fan, providing real value and unmissable experiences that bring them closer to the teams and sports they love — all in one place. It’ll give customers rewards and discounts across key sports, like football, cricket, rugby, golf, Formula 1, tennis, and much more.
This tailored area adds even more value to a Sky Sports subscription and gives you a powerful tool to use in upgrade or downgrade conversations, showing customers the extra value that comes from being a Sky Sports subscriber.
Important to know
Elevated Sky experiences — designed just for our longest-standing and most loyal customers.
These rewards are available exclusively to Diamond Sky VIP customers, recognising their tenure and rewarding them with offers and experiences they’ll love.
Customer conversations
Sky VIP gives you a great way to show long tenure customers
that their loyalty matters.
It's not unusual for Diamond customers to ask, “What do I get that's different from other tiers?” Now, you'll have meaningful examples to share — and more value to highlight in the conversation.
Diamond VIP rewards
Diamond VIP customers unlock access to a range of elevated rewards. Designed to recognise and thank them for their loyalty.
Here’s what’s available:
Co-op Live
(Manchester)
Customers can enter a ballot to win two tickets to the show of their choice — plus exclusive access to the Sky VIP lounge
Sky Glass
Gen 2
Customers enjoy free installation when they upgrade to our latest Streaming TV
Sky Protect
Device Insurance
Get four months free — that’s one extra month compared to other Sky VIP tiers
Paramount+
12 months free for non-Sky Cinema customers
Sky VIP now makes it easier than ever to show customers the value of their Sky package — helping them feel rewarded and encouraging them to stay, upgrade, or explore more of what we offer.
Use what you’ve learned about the three levels of the Sky VIP pyramid to help shape brilliant customer conversations…
Team discussion
How can you use what you’ve learned today to demonstrate value in your customer conversations?
